ABOUT 

We Connect Dreamers X

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SOMETHING FOR EVERYONE X

“We are fearless in our approach to life, in the choices we make and in whom we choose to be”

We are a lifestyle brand with a strong individual vibe channeled through iconic pieces that inspire freedom of expression, individuality and the pursuit of adventure. Our made-in-Italy collection is curated with unique treasures sourced around the world.

PURSUIT OF ADVENTURE X

We connect dreamers. We do this through travel, adventure, lifestyle and dreaming. We are chic and savage. We move through cities and roam through nature. We are authentic, fearless dreamers.

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FREEDOM TRIBE X

Deeply interlaced with our lifestyle project is the concept of
« FREEDOM TRIBE » a dynamic vision and approach where like-minded, risk-taking and fearless dreamers of different ages and all walks of life, connect to stand out of the pack as they follow their dreams.

SUSTAINABILITY X

Sustainability is a heartfelt value that we strive for at Alexa Fairchild. Committing to ethical fashion, the knitwear is made using Cardato Cashmere, a recycled Italian cashmere produced in the Prato district with a least 65 percent of recycled materials. Environmental impact is minimized throughout the entire production cycle by carefully monitoring the consumption of water and energy. The garments are produced using discarded clothing or knits. Similarly, the packaging is made with Tyvek, a strong, flexible and recyclable material that provides a durable and functional protective barrier when shipping the products that can also be reused as a shopping tote.

CRAFTMANSHIP X

Our collection is handcrafted in Italy by artisans, whose passion for exceptional quality and value, has been blended with technological innovation.  

THE FAMILY X

Alexa Fairchild is the brainchild of a close-knit family with both American and European backgrounds and an inherited passion for fashion – Stephen and Erin Fairchild, and their two daughters, Alexa and Natasha. In their different yet complementary roles, each member brings an invaluable contribution. Alexa is Creative Director and Co-Managing Director; Erin is Co-Managing Director and Chief Marketing Officer; Natasha contributes as Visual Consultant. With his extensive fashion background, Stephen is a consultant providing expertise, drive and insight. The collection reflects the family’s love of travel, culture and sports, especially riding and surfing (Stephen and Natasha are avid surfers always in search of the perfect wave), skating and skiing. With experiences that range from publishing to communications to design, all the family members are well-versed in all aspects of the fashion industry for several generations. Stephen and Erin have worked with the world’s most influential designers, gaining an extensive yet in-depth experience. An ex-horseback rider herself, Erin transmitted her passion to Alexa, whose dream is to compete in dressage in the Olympics. It was only natural for Alexa to fuse her two passions – horses and fashion – creating a curated, urban equestrian vibe collection .